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What does AI say about your business?

We ran a real visibility check on a typical Brighton trade business. Here's what we found — then try it with your own trade and town below.

Try it with your business ↓

What AI actually reads about your town

AI assistants build their recommendations from public sources. We checked what's out there for one competitive local trade — plumbers in Brighton & Hove. This is real, publicly available data.

sources checked · brighton plumbers found: 3 strong sources

Checkatradedirectory

71 plumbing businesses listed for Brighton & Hove, each with review scores — e.g. top entries rated 9.8/10. AIs love this: clean, structured, comparable data.

TrustATraderdirectory

Vetted plumbers with photos and reviews, browsable by town. Another structured list AI can quote from.

Redditr/brighton

Locals asking "decent, fair-priced plumbers?" — answers name specific businesses by word of mouth. AIs increasingly cite these threads as "what locals recommend".

Notice what's missing? Independent websites. With 71 businesses on directories alone, a website that isn't AI-readable simply doesn't get read.

So the AI's answer looks like this

Built from the sources above. Two or three names — everyone else is invisible.

best plumber in brighton? boiler leaking

AI assistant answers:

For an emergency boiler repair in Brighton, I'd suggest EVO Plumbing, Heating & Drainage (9.8 on Checkatrade), a vetted plumber from TrustATrader's Brighton list, or the local firms Reddit users recommend in r/brighton threads. All offer emergency call-outs with strong reviews.

👉 If you're one of the other ~68 plumbers in Brighton — including ones with better work, fairer prices, and 20 years of experience — you weren't mentioned. The customer never even knew you existed.

Illustrative answer based on real, current sources. Your free check uses live AI answers and real screenshots.

Now try your business

Type your trade and town. See how the shortlist gets built — and where you stand.

Your trade

Your town

This demo shows the mechanism. Your real free check runs against live AI assistants, your actual competitors, with screenshots.

The good news: it's fixable

The businesses AI recommends aren't the best — they're the easiest to understand and trust.

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Be consistent everywhere

Same name, same services, same areas on your site, Google profile, and directories. AIs cross-check — mismatches make them skip you.

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Answer real questions

"Do you do emergency call-outs?" "What areas do you cover?" AIs quote clear answers. If yours aren't written down, someone else's are.

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Stack the trust signals

Reviews, ratings, and the technical files AIs read. Not tricks — just making your reputation machine-readable.