What I Bring — Full Breakdown
Every task, the time it takes, and direct benefit to the clinic
📊 Finance & Bookkeeping ~5 hrs/week
Bank reconciliation
3-4 hrsMonthly
Match every transaction to records. Always knows exact cash position. Catches errors, duplicate charges, missed payments.
Invoicing — patient & supplier
1-2 hrsWeekly
Faster payment collection. Professional image. No invoices forgotten or delayed.
Credit control — chase overdue payments
1 hrWeekly
Recovers lost revenue. One overdue MARPE case = £7,500 recovered.
Receipt sorting & filing
1 hrMonthly
Tax-deductible expenses captured. Skatteverket compliant. Clean audit trail.
Supplier cost review
1 hrMonthly
Identifies over-ordering, negotiates better rates. Typical savings: 10-15% on supplies.
Monthly P&L report
2-3 hrsMonthly
Dr. Sia sees exactly where money comes from and goes. No guessing.
Quarterly tax prep
3-4 hrsQuarterly
Skatteverket filings ready on time. No penalties. No stress.
Cash flow forecasting
1 hrMonthly
Predicts cash crunches before they happen. Plans equipment purchases with confidence.
Investor-ready financials
2-3 hrsQuarterly
Clean, professional documentation if investor or partner opportunities arise.
🎯 CRM & Lead Conversion ~11 hrs/week
Daily CRM — leads, tagging, pipeline, comms
2 hrsEvery morning
Check overnight leads, respond within 24h, tag/categorise, move through pipeline, handle patient comms. Worth £336k/year in recovered conversions.
Follow-up sequences (automated)
2-3 hrs setupOne-time
Every patient gets consistent follow-up without manual effort. Recovers "on the fence" patients.
Consultation booking
30 minAs needed
Patient gets a booking link or direct call. Reduces drop-off between enquiry and appointment.
Reactivation campaigns
1-2 hrsQuarterly
Resurrect leads who went quiet. 4 unresponded leads identified = £15-20k potential.
Patient intake forms
1-2 hrsOne-time setup
Jessica gets clean, structured info before the patient arrives. Faster, more accurate intakes.
Review collection (automated)
1 hr setupAutomated
More 5-star Google reviews = higher ranking = more organic leads. Compounding effect.
Weekly conversion report
30 minWeekly
How many leads came in, how many converted, what stage each is at. Data-driven decisions.
🚀 Marketing, SEO & Content ~7 hrs/week
Website updates
1-2 hrsMonthly
Pricing, treatments, team, photos. New treatments added. Patient questions answered before they call.
SEO content writing (Swedish + English)
4-5 hrs/article1-2/month
Blog posts from real patient questions. Written in Swedish AND English. Rank for "MARPE Sverige", "munandning barn Stockholm". Patients find the clinic organically.
Google Business Profile
30 minWeekly
Google Maps local results. Photos, posts, Q&A. Free patient acquisition.
Google Ads management
2 hrsWeekly (if running)
Targeted patient acquisition. Control spend, track ROI, scale what works.
Social media scheduling
1-2 hrsWeekly
Instagram, Facebook. Consistent presence. Before/after photos. Educational content builds trust.
Email marketing
1-2 hrsMonthly
Newsletter, patient education. Keeps clinic top-of-mind. Drives referrals and reactivations.
Website technical SEO
1-2 hrsMonthly
Speed, schema, meta tags. Faster site, better rankings, more organic traffic. Zero-cost acquisition.
Lead magnet creation
3-4 hrsQuarterly
Downloadable guides. "Free guide: Mouth breathing in children" captures emails and generates leads.
⚙️ Systems & Automation ~1.5 hrs/week ongoing
CRM workflow design
2-3 hrsOne-time
Automated lead routing: new lead → auto-tagged → auto-assigned → auto-responded to. Zero manual delay.
Automated appointment reminders
1-2 hrsOne-time
Reduces no-shows by 50-70%. Each saved appointment = recovered revenue.
Email/SMS template library
2-3 hrsOne-time
Consistent, professional communication. Swedish, English, and Farsi templates ready.
Triage framework deployment
2-3 hrsOne-time training
Jessica handles GREEN tier patients independently. Frees 10+ hours/month of Dr. Sia's time.
Process documentation (SOPs)
1-2 hrsWeekly
Anyone can step in. Clinic doesn't depend on one person's knowledge.
Data backup & security
30 minMonthly
Patient data protected. GDPR compliant. Peace of mind.
💻 App & Tool Development ~10 hrs/week
Patient training apps
8-10 hrsMonthly
Myofunctional exercise trackers, reflex integration guides. Improves compliance and outcomes. Differentiates clinic from competitors.
Patient education tools
6-8 hrsMonthly
Interactive guides on mouth breathing, jaw development, TMJ. Parents understand treatment before consultation. Higher conversion.
Internal clinic tools
6-8 hrsMonthly
Triage dashboards, patient tracking, staff workflows. Jessica and Dr. Sia save time on admin.
Lead magnet apps
4-6 hrsQuarterly
Free self-assessment tools ("Is my child mouth breathing?"). Generates qualified leads automatically.
Progress tracking apps
6-8 hrsMonthly
Photo journals, symptom diaries, milestone trackers. Before/after evidence for marketing. Treatment outcome data.
Clinic website features
4-6 hrsMonthly
Online booking, payment portals, patient login area. Reduces phone calls. Professional image.
Already built: Myofunctional training app, carnivore health tracker, patient triage framework, lead analysis pipeline, automated security suite.
Pipeline: Patient self-assessment tool, Swedish exercise library, parent education portal, post-treatment progress tracker.
🤝 Operations & Relationships ~3 hrs/week
Supplier management
1-2 hrsMonthly
Orders, pricing, relationships. Better rates, reliable supply, fewer stock-outs.
Partner/referral network
2-3 hrsMonthly (on-site)
GPs, ENTs, sleep clinics. Builds referral pipeline. ENTs who see airway issues send patients to you.
Team coordination
1-2 hrsWeekly
Jessica, any future staff. Everyone aligned. Jessica knows what to handle vs escalate.
Stock control audit
1-2 hrsMonthly (on-site)
Identify expired, over-stocked, or running-low items. Prevent waste and shortages.
Patient experience mapping
1-2 hrsQuarterly
Walk through the entire patient journey. Find friction points. Improve experience.
📈 Strategy & Growth ~1 hr/week
Revenue forecasting
1-2 hrsMonthly
Monthly projections. Plan hiring, equipment, and expansion with confidence.
Capacity planning
30-60 minMonthly
Dr. Sia's clinical hours vs demand. Identify when another dentist or hygienist is needed.
Pricing strategy review
1-2 hrsQuarterly
Ensure pricing reflects value. Identify underpriced services. Maximise margin.
Market analysis
1-2 hrsQuarterly
What competitors charge and offer. Position clinic competitively. Spot gaps in the market.
Expansion planning
2-3 hrsAs needed
New services, second location. Structured roadmap for growth without overextending.
Total ongoing commitment: ~37 hours/week
+ one-time setup tasks (systems, automations, templates, triage training)
~30 hrs
Remote weeks (Brighton)
~50+ hrs
On-site week (Stockholm)