Airway Clinic — Nima's Role & Plan <meta name="description" content="Interactive demo: an AI-generated airway treatment plan for a dental clinic. Built by Cloud Hak." /> <meta property="og:title" content="AI Treatment Plan Demo — Cloud Hak" /> <meta property="og:description" content="Interactive demo: an AI-generated airway treatment plan for a dental clinic. Built by Cloud Hak." /> <meta property="og:type" content="website" /> <meta property="og:url" content="https://cloud-hak.com/demos/airway-clinic-plan/" /> <link rel="canonical" href="https://cloud-hak.com/demos/airway-clinic-plan/" /> <style> * { margin: 0; padding: 0; box-sizing: border-box; } body { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; background: #0a0e14; color: #c8c8d0; line-height: 1.6; padding: 20px; } .container { max-width: 700px; margin: 0 auto; } h1 { color: #e8c170; font-size: 1.8rem; text-align: center; margin-bottom: 8px; } .subtitle { text-align: center; color: #888; font-size: 0.9rem; margin-bottom: 30px; } .section { background: #121820; border-radius: 12px; padding: 20px; margin-bottom: 16px; border: 1px solid #1e2a3a; } .section-title { color: #e8c170; font-size: 1.1rem; font-weight: 700; margin-bottom: 14px; display: flex; align-items: center; gap: 8px; } p { margin-bottom: 10px; font-size: 0.95rem; } ul { padding-left: 20px; margin-bottom: 10px; } li { margin-bottom: 6px; font-size: 0.9rem; } .highlight { background: #0f4c81; color: white; padding: 14px 18px; border-radius: 10px; font-weight: 600; font-size: 0.95rem; margin-bottom: 16px; text-align: center; } table { width: 100%; border-collapse: collapse; margin: 12px 0; font-size: 0.85rem; } th { background: #0f4c81; color: white; padding: 10px; text-align: left; font-size: 0.8rem; } td { padding: 10px; border-bottom: 1px solid #1e2a3a; vertical-align: top; } tr:last-child td { border-bottom: none; } .tag { display: inline-block; background: #1a2a3a; color: #e8c170; padding: 2px 8px; border-radius: 4px; font-size: 0.75rem; font-weight: 600; margin-right: 4px; } .footer { text-align: center; color: #555; font-size: 0.8rem; margin-top: 30px; padding-top: 20px; border-top: 1px solid #1e2a3a; } .daily-tag { display: inline-block; background: #22a06b; color: white; padding: 1px 6px; border-radius: 3px; font-size: 0.7rem; font-weight: 600; } </style> </head> <body> <div class="container"> <h1>Airway Clinic</h1> <div class="subtitle">Nima's Role & Weekly Plan</div> <div class="highlight"> 20 hours per week — focused on growing the clinic's revenue, streamlining operations, and reducing Dr. Sia's non-clinical workload so he can focus on patients. </div>  <div class="section"> <div class="section-title">📋 Daily CRM — 1 Hour Every Morning</div> <p><strong>Done first thing every day</strong> to keep the patient pipeline moving:</p> <ul> <li>Respond to new leads and enquiries within the hour</li> <li>Confirm and manage upcoming appointments</li> <li>Follow up with patients after treatment (satisfaction check)</li> <li>Send rebooking reminders to patients due for a revisit</li> <li>Chase outstanding invoices and payments</li> <li>Update patient records and notes</li> <li>Review the day's appointments and flag anything to Dr. Sia</li> </ul> <p><em>This alone prevents leads from going cold, reduces no-shows, and keeps cash flow tight.</em></p> </div>  <div class="section"> <div class="section-title">📞 Patient Journey & Retention</div> <p><strong>Goal:</strong> Turn every happy patient into a returning patient and a referrer.</p> <ul> <li><strong>Automated follow-up sequences</strong> — after treatment: satisfaction check → review request → rebooking prompt. Currently done manually or not at all</li> <li><strong>Google review collection</strong> — with 30+ patients/month and 90% satisfaction, there's a huge opportunity to build a dominant online reputation</li> <li><strong>Patient reactivation</strong> — identify patients who haven't been back in 6-12 months and reach out. Low effort, high return</li> <li><strong>Appointment reminders</strong> — automated SMS/email reminders to cut no-shows</li> <li><strong>Referral programme</strong> — incentivise existing patients to refer friends and family</li> </ul> </div>  <div class="section"> <div class="section-title">📈 Lead Generation & Marketing</div> <p><strong>Goal:</strong> Increase organic lead flow from 30-40/month to 60+ by improving online visibility.</p> <ul> <li><strong>SEO for airwayclinic.se</strong> — target more keywords: sleep apnea treatment Sweden, TMJ treatment, whole-body dentistry, snoring solutions</li> <li><strong>Google Business Profile</strong> — full optimisation, regular posts, respond to every review</li> <li><strong>Content & articles</strong> — educational blog posts on sleep apnea, dental health, treatment options. Content that ranks on Google and pulls in leads</li> <li><strong>Social media</strong> — Instagram/Facebook presence: patient stories, educational content, before/after results</li> <li><strong>Paid ads (phase 2)</strong> — Google Ads targeting sleep apnea keywords. With a ~£2,500 case value, the clinic can afford to spend to acquire each patient</li> </ul> </div>  <div class="section"> <div class="section-title">💻 Tech & Automation</div> <p><strong>Goal:</strong> Build systems that work 24/7 without anyone having to lift a finger.</p> <ul> <li><strong>CRM system</strong> — proper patient management in GoHighLevel. Track the full patient lifecycle from first enquiry to repeat treatment</li> <li><strong>Website improvements</strong> — online booking, live chatbot for after-hours enquiries, clear treatment pages with pricing</li> <li><strong>AI chatbot</strong> — answers common questions ("do you treat sleep apnea?", "how much does it cost?", "where are you located?") and captures leads 24/7</li> <li><strong>Analytics dashboard</strong> — track where leads come from, conversion rates, patient lifetime value, busiest months</li> </ul> </div>  <div class="section"> <div class="section-title">💰 Finance & Admin</div> <p><strong>Goal:</strong> Clean books, clear cash flow, and Dr. Sia always knows his numbers.</p> <ul> <li><strong>Bookkeeping</strong> — manage the books directly</li> <li><strong>Patient invoicing & credit control</strong> — follow up on unpaid invoices promptly</li> <li><strong>Supplier cost review</strong> — negotiate better rates with dental suppliers, lab fees, equipment leases</li> <li><strong>Monthly reporting</strong> — simple P&L summary so Dr. Sia can see revenue, costs, and profit at a glance</li> </ul> </div>  <div class="section"> <div class="section-title">🤝 Growth & Partnerships</div> <p><strong>Goal:</strong> Build relationships that bring in patients without marketing spend.</p> <ul> <li><strong>Cross-referral network</strong> — connect with local GPs, ENT specialists, sleep clinics, nutritionists who can refer patients</li> <li><strong>Investor preparation</strong> — keep the dental investor relationship warm. Clean financials, clear growth plan, professional presentation</li> <li><strong>Competitor monitoring</strong> — track what other sleep apnea and dental clinics in Sweden are doing</li> </ul> </div>  <div class="section"> <div class="section-title">📅 Weekly Schedule (20 Hours)</div> <table> <thead> <tr> <th>Day</th> <th>CRM (1hr)</th> <th>Focus Block (3hrs)</th> </tr> </thead> <tbody> <tr> <td><strong>Monday</strong></td> <td>Leads, follow-ups, appointments</td> <td>Patient follow-ups, review collection, reactivation</td> </tr> <tr> <td><strong>Tuesday</strong></td> <td>CRM admin, pipeline check</td> <td>SEO, content, Google Business Profile</td> </tr> <tr> <td><strong>Wednesday</strong></td> <td>New lead responses, booking</td> <td>CRM system, website, chatbot, automation</td> </tr> <tr> <td><strong>Thursday</strong></td> <td>Patient comms, reminders</td> <td>Social media, ads planning, partnerships</td> </tr> <tr> <td><strong>Friday</strong></td> <td>Pipeline review, weekly report</td> <td>Bookkeeping, invoices, supplier review</td> </tr> </tbody> </table> </div>  <div class="section" style="border-color: #22a06b;"> <div class="section-title">🎯 The Bottom Line</div> <p>The clinic already has <strong>30-40 organic leads per month with a 90% conversion rate</strong> and <strong>zero marketing</strong>. That's massive demand that exists naturally.</p> <p>Nima's role is to:</p> <ol style="padding-left: 20px; margin-bottom: 10px;"> <li style="margin-bottom: 6px;"><strong>Capture more leads</strong> — marketing, SEO, ads</li> <li style="margin-bottom: 6px;"><strong>Convert better</strong> — patient journey, follow-ups, CRM</li> <li style="margin-bottom: 6px;"><strong>Bring them back</strong> — reactivation, referrals, retention</li> <li style="margin-bottom: 6px;"><strong>Run it smarter</strong> — automation, data, finance</li> </ol> <p><strong>This reduces Dr. Sia's non-clinical workload and frees him up to focus entirely on what matters — treating patients.</strong> All the admin, marketing, and operations that currently take his time away from the clinic will be handled systematically.</p> </div> <div class="footer"> Prepared July 2026 — for discussion with Dr. Sia </div> </div> </body> </html>